15secTech Branded Content & Marketing

About this Project

15secTech is a revolutionary Instagram video series that offers bite-sized tech tips, gadget reviews, and moreLaunched in November 2014, Konnekt has grown 15secTech's Instagram following to more than 6,300 and publishes the unique weekly 15-second long video segments on Instagram with regular hosts and guests that have included Dana Brunetti (producer of House of Cards, 50 Shades of Grey, and the Social Network) and Ricky Van Veen (co-founder of CollegeHumor, BustedTees, and Vimeo).

The series takes an extremely unique approach to developing content based platform constrains, and each week extended versions of all the weekday Instagram segments and bonus content are assembled into a roughly 3-minute YouTube video. Google+ Hangout events are also part of the offering, the first of which featured Guy Kawasaki (author, speaker, and former chief evangelist at Apple). All of this content can be found on the newly-updated 15secTech.com website, and is promoted through Instagram, Facebook, Twitter, and Google+.

More details

Skills: 
content strategy, video production, web development, analytics, community management, social media, design
Client: 
15secTech

  • Konnekt Digital Engagement
    6228 Allan Street
    Halifax, Nova Scotia
    B3L 1G6
    Canada
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